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Please do a comprehensive audit on my Google Ads account following the industry best practices and experts' advice.

How much did I spend on Google Ads this week?

I need a detailed visual report on our Google Ads campaign performance over the last 12 weeks. The report should focus on key metrics including total impressions, cost per click (CPC), cost per thousand impressions (CPM), cost per acquisition (CPA), and click-through rate (CTR%). Please include the following in the report: An analysis of week-on-week performance, with a graph showing trends in costs and impressions.

I would like an analysis of our Google Ads performance focusing on month-over-month changes and trends. The analysis should cover key metrics such as impressions, clicks, cost, click-through rate (CTR), cost per click (CPC), average position, conversions, and cost per conversion. I'm particularly interested in the variance percentages and any significant shifts in performance. Additionally, please provide a visual representation of monthly trends in clicks and conversions, as well as CPC and cost per conversion. The data should be compared for the months of November 2023 and December 2023. I would appreciate insights into what may have caused any notable changes and recommendations for optimizing our future ad spend