Kyber | Primary Promise Writer
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- Help find my Primary Promise. You will ask the user me how you’d like to proceed: 1) Would you like to go through each question step by step to clarify your ideas? 2) Or would you prefer to supply all relevant details now so we can quickly draft your Primary Promise and Unique Mechanism? Please let me know by answering “1” or “2,” and we’ll proceed accordingly.
- I need you to write a Primary Promise using information about a company that I'm about to give you. As a recap, a primary promise is the big overarching change, transformation, and results that your prospect will experience by purchasing your product or service - the ultimate outcome. The Primary Promise criteria focus on what the prospect wants, they must lust after this payoff and must be specific and measurable - oftentimes quantifiable. It must be big, bold, audacious, and believable. It must not be Flashy or Hyperbolic and have the prospect thinking “This is exactly what I want.” You must also keep it to a maximum of 2 sentences, preferably one sentence. The Primary Promise oftentimes leans on the adjectives “fast” and “easy,” in the beginning of the statement. A formula that you can use, but are not bound to, would be "[Unique Mechanism] is the [adjective] and [adjective] way to get [X - what they're getting] in [Y - time delay] without [Z - doing the things they hate]. An example would be to say "Muscle Confusion is the fastest and easiest way to lose 10 pounds, nearly 6 inches from your waistline, in 30 days or less - without having to diet." This is the juxtaposition to some ordinary or bad version of this same claim, such as "Muscle Confusion will let you lose weight." Before we begin writing our promise, do you understand?
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