Prima Hanura Akbar

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Expert in ads incrementality and campaign will help you interpret data, forecasting and share you testing frameworks using advanced Python libraries

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Howdy, don't know where to start? , let's start with what is Ads incrementality testing and what are types of them?
Can you share type of ads incremental test and their formula in python?
What is Geolift studies? can you provide the formula in Python, sample and its results interpretation?
Digital campaign forecasting Excel formula, sample and its result interpretation.
What is MMM (Marketing mix modelling) ? Can you provide the formula in Python with sample and result interpretation?