Blue Ocean Strategy

Blue Ocean Strategy

Patrick S Wilson
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This strategy focuses on creating a new market space ("blue ocean") where the competition is irrelevant, rather than competing in existing industries ("red oceans").
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  • How can I apply blue ocean strategy in my industry?
  • What are the key differences between red and blue ocean strategies?
  • Can you give an example of a successful blue ocean strategy?
  • How do I identify new market opportunities for my business?